Online marketing is over the heels. For any business or to stay satiated in the game of online marketing customers are a mainstay? Without customers, there’s no business. But the question is how to attract those customers? Inbound marketing is the answer. It is one such strategy that will help you attract delightful customers. Also, help you to engage with your customers.

So, what actually is inbound marketing strategies to maintain your online presence. Inbound marketing is attracting and engaging with customers. The main motto of inbound marketing “Give value and build trust”. Inbound marketing creates a valuable experience imposing a positive impact both on your business and people. Address the problem and gives you guidance to attract your potential customers.

Three methodologies of inbound marketing

• Attract – From stepping into your website to generating leads
• Engage – Create open communication with your customers through text messages, emails, social media etc.
• Delight – Deliver the right information with the required tools with the automation and marketing tools.

Inbound marketing can help you with the marketing, sales, services which help you driving the leads.

Here are the 10 inbound marketing tools,

1. SEMrush

SEMrush is an all in one tool kit for a marketer. It will help you with

• SEO
• Paid traffic
• Social media
• Content and pr

With organic research, it will help you with keyword analysis. The primary keywords which your competitors are using, and the change in the position of domains. SEMrush can also reveal your new competitors. SEMrush is equipped with a variety of tool to analyze like keyword difficulty, your reports, domains, etc. With the SEMrush, you can also measure your website performance.

2. Hubspot

Hubspot is an inbound marketing software which helps a company to attract the customers and generate leads. With the HubSpot, you can

• Send emails
• Create your site
• SEO
• Marketing automation
• Landing pages
• Analytics
• Social media and
• Blogging

Hubspot is a kaleidoscope of tools that can help you master your online marketing. Hubspot can favour you to run your campaign successfully.

3. Talkwalker

Talkwalker is an analytical software that will help you optimize your business. It will power up the reputation of the brand. People are watching you. Yes, you can get the overall insights of what people are talking about you on social media. Get real-time analysis reports to see how people are reacting to your posts.

With the real-time analysis, you can actually get an idea of what are the changes to be done. No wonder talk walker is a best inbound marketing tool for social media optimization.

4. Zoho social

Zoho social is an inbound marketing tool that will satiate your social media presence. It allows you to interact with the right audience at the right time.

With the Zoho social you can manage,

• Social networks
• Keyword monitoring
• Schedule posts
• Collaborate with your colleagues

All these can be done on a single dashboard. It can be used for any social media platform and works wonders. With Zoho, you can stay updated with what people are thinking about you. WIth the custom reporting tools, you can measure the insights to improve your performance. These reports can also be shared with your team for effective teamwork.

5. Buzzsumo

Buzzsumo is a great social media analytical tool. It is a very powerful social media search engine tool which can take you through the content to a specific niche. Buzzsumo will rate content based on the success rate. This way you can search for the best content in no time and you can also analyze why a particular content performance is high.

It gives you all the reasons and reports on how content can be successful. This will help you plan and create effective content for your targeted audiences.

6. Hootsuite

Hootsuite is a software that builds a social relationship with your customers. It executes social media strategies and social activities across the organizations. Hootsuite is to transform customers messages into a meaningful relationship. It will assist you to use the social web to play the marketing campaigns and build audiences by sending them the targeted messages. You can use a social media dashboard in order to work collectively with the team and send the targeted messages at the right time. The messages can be sent through any social media platform.

The Hootsuite has the tabs that are used to stack up the profiles to link for the applications. You can use this to provide customer support, deals, offer and initiate them to become your permanent followers.

7. Buffer

The buffer is an online app that will help you manage your social content. Through buffer, You can share the content to any social media platforms. It allows you to connect with other social media where you can schedule and share a post. The key feature of the buffer is that you can schedule the posts for a required day and time. This way your post will automatically be shared without being worried about them.

It prevents you from the repeated login’s because buffer can do it all at once saving time and especially keeps you away from the confusion. Buffer makes it convenient for the people to design and share the posts with a   click.

8. SalesPanda

SalesPanda is an inbound marketing software built with four modules they are:

• Efficient Content Management
• Manages website traffic
• Visitor conversions
• Lead nurturing and closing

This software is designed to reach your potential customers by delivering them the desired content marketing, web traffic, engages your landing page that which boosts your online presence.

SalesPanda provides you with the keywords and prepares your SEO content ready on the go. This software allows converting your leads to paying customers.

9. Ubersuggest

Ubersuggest is a free keyword generating tool. Want to win the game of SEO? Then try using ubersuggest. With the uber suggest you can also know the list of keyword that your competitors are using. It has now come with the new feature, type a competitors domain to get keyword ideas.

With the ubersuggest, you can have an insight into the strategies that are working for others which will give you a chance to find out the areas of improvement. Ubbersugegest will provide you with keyword suggestions and content ideas. Isn’t that great?

10. MOZ

Moz is an inbound software that mainly focuses on SEO. It helps you to thrive in the marketing world without sizing your customers.

Benefits of Moz

• Explore the keywords that are applicable to your content
• Site Audit
• Strengthen your links with the link building
• Analyze your site rank
• Measure your success

 

Inbound marketing is just a page of digital marketing but it is the gist of marketing. You can stack up all the inbound marketing tools and use it depending upon the necessity. From keyword research to the final reports it has made everything easy. You can try a free trial and the switch to a tool that you liked the most.