Filed under: OS Updates, Apple, Microsoft

Jerry Seinfeld, famous for developing a popular TV show "about nothing," seems to be at it again. Except this time he's part of a $300 million advertising campaign for Microsoft that also seems to be about nothing. And while nothing might be kind of funny in 22 minute segments that are always about something at their core, the first Microsoft commercial starring Bill Gates and Jerry Seinfeld really does seem to be about nothing. In that pointless, mind-boggling, "what the hell are they trying to say?" kind of way.

It would probably be bearable if the 90 second commercial were at least funny. But really, it's not. The point is apparently to introduce the audience to the characters and the funny will come in later ads. Presumably so will information about Vista. But seriously. 90 seconds of nothing? The very first Mac vs. PC ad weighed in at around 30 seconds, was funny, and didn't require much setup. If this is the best Microsoft's ad team has to offer, Apple doesn't have much to worry about.

On the other hand, while Apple continues to gain popularity, Microsoft still dwarfs the company in terms of market share. So maybe Microsoft doesn't really need to follow the format set by others.

Bill Gates, Jerry Seinfeld ad airs - Apple has nothing to worry about originally appeared on Download Squad on Fri, 05 Sep 2008 09:00:00 EST. Please see our terms for use of feeds.

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