pimg src="http://www.37signals.com/svn/images/147-180px-GrahamCrackers-001.jpg" align="right" width="180" height="222" style="margin-left: 1em" / The first graham cracker company that produces decent packaging will win my loyalty forever. There is very little as frustrating as breaking every cracker in the package as a by-product of opening the packagemdash;especially when you#8217;ve got a yowling one-year-old watching impatiently as you do so. The plastic envelope around each set of crackers is all but impossible to open cleanly, and you can forget about it being #8220;resealable#8221;. Once open, you have to resort to a plastic bag to prevent the crackers from going stale in a hurry./p pI won#8217;t go so far as to say a href="http://www.37signals.com/svn/archives2/revealing_hidden_assumptions_in_estimation.php"how hard could it be?/a, but this can#8217;t be the best possible solution, can it?/p pSaltines could definitely use some packaging love, too, but graham crackers are the worst./p pmap name="google_ad_map_Rfdw3f9upfs7U7Z4WI90A.oXwus_"area shape="rect" href="http://imageads.googleadservices.com/pagead/imgclick/Rfdw3f9upfs7U7Z4WI90A.oXwus_?pos=0" coords="1,2,367,28"/area shape="rect" href="http://services.google.com/feedback/abg" coords="384,10,453,23"//mapimg usemap="#google_ad_map_Rfdw3f9upfs7U7Z4WI90A.oXwus_" border="0" src="http://imageads.googleadservices.com/pagead/ads?format=468x30_aff_imgclient=ca-pub-5352009007442360output=pngcuid=Rfdw3f9upfs7U7Z4WI90A.oXwus_url=http%3A%2F%2Fwww.37signals.com%2Fsvn%2Fposts%2F1341-cracker-packaging"//pdiv class="feedflare" a href="http://feeds.feedburner.com/~f/37signals/beMH?a=jk2gM"img src="http://feeds.feedburner.com/~f/37signals/beMH?i=jk2gM" border="0"/img/a a href="http://feeds.feedburner.com/~f/37signals/beMH?a=x9Ulm"img src="http://feeds.feedburner.com/~f/37signals/beMH?i=x9Ulm" border="0"/img/a a href="http://feeds.feedburner.com/~f/37signals/beMH?a=saaoM"img src="http://feeds.feedburner.com/~f/37signals/beMH?i=saaoM" border="0"/img/a /div