by Jacob Morgan

We all love window shopping (right?), well what if you could window shop one of the largest online retailers? What if you could browse through the latest books, cd’s, video games, etc. much like you would when you window shop?

Amazon launched what they are calling Windowshop which is a collection of some of the best selling Amazon products. These products are updated every Tuesday so the content is always fresh. It’s actually a very interesting news site. The whole platform is image based and you navigate around using the arrow keys (and space bar to zoom) when you land on something you like, let’s say a t.v. show, or a cd, an audio or video clip begins to play to give you more information about what you’re looking at.

I tested out the site no that long ago and I’ll be honest, it’s a little addicting. We are so used to looking at the little thumbnail sized images. Windowshop is a new refreshing and interactive way to shop on amazon, and yes you can purchase products directly from Windowshop (but are then taken to the amazon product site).

Here is what the interface looks like:

As you can see you start off with a zoomed out view of the categories and products, you can use the arrow keys to navigate and the space bar to zoom in/out. Once you land on a particular product, the platform zooms in like so:

As you can see, once I landed on the album, a sample track began to play.

Overall I think what Amazon has created is very unique and interesting, I’m curious to see how it’s going to play out, perhaps they will begin to incorporate reviews directly from the Window shop as well.

What do you think of Windowshop?

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